Homepage Restructure
A homepage that shows
For service businesses whose website already gets found, but whose homepage reads like everyone else's. We restructure and rewrite it from what your clients actually care about, and put it into your current site without breaking what already ranks.
A free 15-minute call. No pressure, no sales script.
Before and after
Same website, same keywords, a different first impression
The Nuggets Academy ranked well and had 97 Google reviews rated 5.0. Its homepage opened with location and subjects, like every tuition centre nearby. The new one keeps the keywords and speaks to the parent first.
Homepage conversion rate up around 3×, on about the same traffic.
“He didn't just redesign the page visually. He restructured the messaging and flow so that it was much clearer, more persuasive, and guided parents naturally through the decision-making process. Our homepage conversion rate has increased by around 3×, even though our website traffic has remained about the same.”
Sandra LimFounder, The Nuggets AcademyHow it works
What a homepage restructure involves
The homepage is where most visitors decide whether to get in touch. We plan it before we write it, and write it before anything changes on your site.
Review
We look at your current homepage the way a new visitor would, map the competitors they're comparing you with, and read your Google reviews for what your clients actually value.
Discovery
The part only you can answer
You answer a discovery document about your clients, how you work, and what people misunderstand before they speak to you. Your best answers often end up on the page almost word for word.
Blueprint and copy
We plan what the homepage says, to whom, and in what order, then write it in your clients' words. You review it before anything changes on your site.
Implementation, SEO-safe
We put the new homepage into your current website. Keyword rules are set before any copy is written, so the words that bring people to you stay where search engines expect them.
Adjust after launch
Once it's live, we refine it with you, as we did with The Nuggets Academy's trial offer and progress updates.
Price
Quoted after a free Clarity Call
Homepage Restructure
Quoted after a Clarity Call
Scoped to your homepage
The price depends on your current homepage, what your site is built on, and how much needs to change. You'll know it before any work starts.
A free 15-minute call. No pressure, no sales script.
What's included
- Discovery: a review of your current homepage, your Google reviews, and a discovery document for you to answer
- A homepage blueprint: what the page says, to whom, and in what order
- Copywriting for the homepage, in your clients' own words
- Implementation on your current website
- SEO-safe changes: keyword rules set before any copy is written, and agreed with whoever manages your SEO
- Adjustments with you after launch
We move fast. Usually faster than our clients.
Our quickest website went live in 5 days. Most of the time, the pace of a project is set by how quickly content and feedback come back, not by us.
Fit
When a homepage restructure is the right call
A good fit if you
- already get found on Google, by referral, or through ads
- have good reviews, but a homepage that reads like your competitors'
- want to keep your current website and what already ranks
- are ready to answer questions about your clients
Probably not a fit if you
- don't have a website yet
- need the whole site rebuilt, not only the homepage
- want a cosmetic refresh without changing what the page says
- are looking for the cheapest option
No website yet, or one that needs more than a new homepage? See Website Development.
From the blog
What a homepage restructure changes, in detail
The buttons, forms and mobile layout that decide whether a visitor enquires, from the blog.
- Contact Form Fields: Give Each One an Owner and a Next StepChoose contact form fields by tracing each one to an owner and next action. See why most forms need three, when to add more, and how to reduce friction.Read the article
- Homepage Microcopy Replaces “Submit” With Clearer Service ButtonsLearn how service businesses can prioritize homepage tasks, write buttons that name outcomes, and add accessible form labels to guide visitors to act.Read the article
- Sticky CTA Examples: 11 Accessible Patterns, Code, and TestsExplore 11 sticky CTA examples, copyable patterns, accessibility fixes for keyboard and zoom, and a testing checklist tied to homepage conversion goals.Read the article
- Make Your Service Mobile Homepage Convert: Replace Hero and CTA in HoursConvert mobile visitors into right-fit enquiries: replace vague hero copy and CTAs, surface one proof point, and trim forms to three to five fields.Read the article
Homepage restructure questions
If your website already gets found and the rest of it does its job, the homepage may be all it needs. That's where most visitors decide whether to get in touch. If the whole site needs rebuilding, Website Development is the better fit. We'll tell you which on the Clarity Call.
Not if it's planned for. Before any copy is written, we set rules for where your keywords must stay, and agree any change to the main heading with whoever manages your SEO. On The Nuggets Academy's homepage, the location and subject keywords stayed at the top.
Usually, yes. The Nuggets Academy's homepage was put into her existing WordPress site. Tell us what your site is built on during the Clarity Call and we'll confirm.
Answer a discovery document about your clients, how you work and what they misunderstand before they speak to you, and review the copy. We do the research, the writing and the implementation.
It's quoted after a free 15-minute Clarity Call, because it depends on your current homepage, what your site is built on, and how much needs to change. You'll know the price before any work starts.
Find out if it's your homepage
Send us your website. On a free 15-minute call we'll tell you what we'd change first, and whether a homepage restructure is enough.
A free 15-minute call. No pressure, no sales script.We reply within a few hours to arrange the call.