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About HockWorks

We help good businesses get chosen for the right reasons

HockWorks builds, grows, and looks after websites for service businesses in Singapore. What makes us different isn't the tools we use. It's the order we work in.

A free 15-minute call. No pressure, no sales script.

Why we exist

Most websites describe a business. Few help anyone decide.

The service businesses we work with are good at what they do. Their clients say so. But their websites were built like brochures: a list of services, a nice photo, a contact form.

Visitors land, scan, can't tell why this business over the next one, and leave, or enquire only to ask for the best price. So the owner ends up doing the website's job on every call: explaining who they're for, what makes them different, and why they cost what they cost.

We started HockWorks to fix that. First by planning homepages that help visitors decide, and now by building, growing, and looking after the whole website the same way.

What we believe

Four principles behind every project

  1. 01

    Enquiry quality is the measure

    Success isn't more enquiries. It's fewer wrong conversations, more right ones, and sales calls that start further along because the website already did the explaining.

  2. 02

    Decide the structure before decorating it

    What the website says, and in what order, is settled before anything is designed. Clarity before execution, on every project and at every price.

  3. 03

    Filtering the wrong client is part of the job

    A good website gives the wrong visitor a reason to leave early. Most agencies optimise for the number of enquiries. We optimise for the right ones.

  4. 04

    Say the unglamorous thing

    Prices in the open, honest comparisons, and a clear 'this isn't for you' where it's true. For a careful buyer, that is what trust looks like.

Together they make up the Enquiry-Ready Website System, the method behind all our work.

What we do

Four services, one way of working

A new website, built around your clients

Website Development

A website that explains what you do, who it is for, and why you, so right-fit visitors enquire and wrong-fit ones filter themselves out.

From S$1,800

See Website development

Already have a website

Homepage Restructure

The visitors who already find you understand why you're the one to choose, and the right ones get in touch.

Quoted after a Clarity Call

See Homepage restructure

Get found, and get cited

SEO & AEO

The people already searching for what you do find you, understand you, and arrive ready to decide.

From S$800/month

See SEO & AEO

Keep it running

Managed Website

Your website keeps working for you, and you have one person to message when something needs to change.

S$600/year

See Managed website

Clients

In our clients' words

He found a blind spot I didn't even know I had.

“The level of detail was incredible. He found a blind spot I didn't even know I had. It gave me a lot of clarity on how to position my brand moving forward.”

Julian CheungJulian CheungPhotographer, Accurova

“Thiam Hock gave us the confidence in our first project and we partnered him to maintain four of our websites.”

Choo Hong PengChoo Hong PengDirector, Realtimme

Read our case studies

Let's talk about your website

A free 15-minute call to look at what your website needs to do, and whether we're the right people to help.

A free 15-minute call. No pressure, no sales script.We reply within a few hours to arrange the call.