Frequently asked questions

Service businesses in Singapore that clients choose on trust: education, coaching, insurance and financial advice, professional services. Usually the business already gets some traffic from ads, search or referrals, and wants better-fit enquiries from it.

It means we decide what the website has to make a visitor understand and believe before we design anything. Most websites are designed first and written later. We do it the other way round, because the words and their order are what help a visitor decide.

It is the method behind everything we do: remove the friction that makes good-fit visitors hesitate, add filters that tell wrong-fit visitors early, set expectations, and make the next step feel safe. It is how we work, not a separate product.

It's now part of two services. In Website Development, it's the first phase, called Discovery. For a website that already exists, a Homepage Restructure takes the same blueprint and puts it into your current site, copy and implementation included.

Yes. Discovery tells us what is working and what isn't. We keep what is already ranking and converting, and rebuild what isn't, with redirects in place so you don't lose search traffic.

No. We write the copy. What we need from you is time to answer questions about your clients and to review drafts. The faster those come back, the faster your website goes live.

Tell us on the Clarity Call how you'd like to manage updates. You can also send changes to us under the Managed Website service, which includes small text and image updates for a fixed S$600 a year.

Our clients are service businesses in Singapore, and our pricing is in Singapore dollars.

We reply within a few hours to arrange a free 15-minute Clarity Call. On the call we look at your website and what you need it to do, and tell you what we'd change first and whether we're the right fit.