How we work
Clarity first,
Most website projects start with how the site should look. Ours start with how your clients decide.
00
Before anything starts
A free 15-minute Clarity Call
We start by talking, not quoting. You tell us what your website isn't doing. We tell you what we'd change first.
- How you show up today, on your website, in Google, and in AI answers
- What your website needs to do, and for whom
- What we'd change first, and roughly what it costs
- Whether we're the right fit. If not, we'll say so
A free 15-minute call. No pressure, no sales script.
01
Where we differDiscovery
We plan the website before anyone designs it
Before anything is designed, we agree what the website has to do. Who it is for, what they need to believe before they enquire, and the order the pages say it in. That becomes the website blueprint the build follows.
- 1
We research first
Your Google reviews, your competitors, and what your clients search for.
- 2
You answer a discovery document
About your clients, how you work, and what people misunderstand. Your best answers often end up on the page.
- 3
We agree the website blueprint
What each page says, to whom, and in what order. The build follows it.
Already have a website? A homepage restructure puts the same Discovery into your current site.
02
Build
Words first, then design, then the build
The blueprint decides what each page says, so the design serves the message.
This is Website Development, from S$1,800.
- 1
Copywriting
Every page written from the blueprint, in your clients' words. You review it.
- 2
Design
After the words, not before. Every visual choice makes the next step obvious.
- 3
Build
Fast, mobile-first, with technical SEO in place from day one.
- 4
Launch and support
Every page and form checked, enquiry tracking set up, and a walkthrough video for you.
We move fast. Usually faster than our clients.
Our quickest website went live in 5 days. Most of the time, the pace of a project is set by how quickly content and feedback come back, not by us.
03
Grow
After launch, get found and keep it running
Two services that build on the website. Add them when you need them.
On every project
Four things that don't change
One person, first call to launch
Thiam Hock plans, writes, and builds it himself. Nothing gets lost in handovers.
Your clients' words, not ours
The copy says what sets you apart the way your clients say it.
We protect what already works
Keyword rules are set before any copy changes, so you keep the searches that find you.
We say who you're not for
The wrong clients filter themselves out before they message you.
The process at work
Three websites built this way
No website yet
Singapura Insurance
Insurance agency
A ten-year referral business with no website, and a harder problem. Its best work, handling claims, is something clients never talk about publicly.
Read the case study
A website like everyone else's
The Nuggets Academy
Tuition centre
A Hougang tuition centre with 97 five-star reviews and a homepage like every competitor's. We rewrote it from the founder's own answers. She says homepage conversion rose around 3× on about the same traffic.
Read the case study
Built it yourself
Unmute Yourself
Career coaching
A new career coaching business with no clients or reviews yet, and a prototype the founder had built herself. We turned it into an 8-page coaching website built on what was real.
Read the case study
Start with a 15-minute call
Tell us what your website needs to do. You'll leave knowing what we'd change first, and whether we're the right people to do it.
A free 15-minute call. No pressure, no sales script.We reply within a few hours to arrange the call.