A short conversation to see if this approach fits your situation

No hype. No promise. Just fit. If your website plays a role in how prospects decide whether to reach out, this conversation helps clarify where hesitation exists and what to do about it.
Book an assess-fit conversation

What this conversation is

Assess-fit conversation: we look at the real questions together

This is a 15-minute assess-fit conversation.

It's designed to help both of us decide:

  • whether the hesitation you're seeing is real or incidental
  • whether it's worth addressing now
  • and whether my way of thinking about websites actually fits how you run your business

There is no obligation to proceed beyond this conversation.

What we'll focus on

The wall

During the call, we'll look at:

  • Where visitors are likely hesitating before contacting you
  • Which questions or uncertainties matter most - and which don't
  • What can be left alone, and what deserves attention
  • Whether the sensible next step is DIY, working with an agency, or doing nothing for now

This is about decision clarity, not tactics or design.

What this is NOT

To save both our time, this conversation is not:

  • A redesign discussion
  • A quote or pricing call
  • A sales pitch
  • A teardown of every page on your site

If you're looking for quick tactics or a visual refresh, this probably isn't the right call.

This conversation is useful if…

  • You already get some traffic or enquiries, but results feel inconsistent
  • You suspect visitors hesitate, but can't pinpoint why
  • You don't want to "fix everything" blindly
  • You care about improving the quality of enquiries, not just the quantity

If that sounds like you, this conversation usually brings clarity quickly.

This may not be a good fit if…

  • You're mainly shopping for the lowest-cost provider
  • You want guaranteed results without diagnosis
  • You're looking for execution without thinking through trade-offs
  • You expect immediate answers without context

Being upfront here saves frustration later.

What happens after the call

After the conversation, one of three things usually happens:

You go it alone with a clear map of priorities

You make the changes yourself - with clearer map

You decide to make changes yourself. You leave with sharper priorities and a better sense of what to tackle first, so you don’t waste effort on the wrong things.

You choose another agency with better evaluation criteria

You work with another agency - with better criteria

You decide to work with someone else. You leave with clearer evaluation criteria, so you can compare options and choose a partner that actually fits.

We decide it makes sense to work together

We decide it makes sense to work together

We both see a fit. You get a thinking partner who’s already up to speed on your situation. I get a client who values clarity over quick fixes. From there we decide the next step.

All three are valid outcomes.

If it's not a fit, you'll still leave with a clearer understanding of your situation.

Time & format

Assess fit call format
  • ⏱️ 15 minutes
  • 📍 Video or voice (your choice)
  • 🎯 Focused and structured

No preparation required.

Book assess fit call Book an assess-fit conversation

You'll be taken to my calendar to pick a time that works for you.

If you're not ready to talk yet, you may want to read this first:

Read the Buyer Decision Guide

A calm framework for deciding what to do next.

No obligation. No pressure to proceed. This is simply a way to decide if thinking together makes sense.